SIGNAL / 001
"I saw the sweatshirt from across the street. I knew exactly what it meant."
LONDON / 20:41
ONE MILLION SIGNALS
MAKE YOURSELF VISIBLE.
A sweatshirt that does what dating apps can't:
it tells people in the real world that you're single and open to being approached.
No swiping. No algorithms. No guessing.
Just a signal.
Like an experiment from the archives. 1989 - 2026.
Dug out of a forgotten drawer, plugged it back in and somehow got the fucker working again.
ACTIVE SIGNALS
000078
OF 1,000,000
MAKE YOURSELF VISIBLE.
SIGNAL ON.
ONE MILLION SIGNALS.
BE SEEN.
MAKE YOURSELF VISIBLE.
SIGNAL ON.
ONE MILLION SIGNALS.
BE SEEN.
001 / 1,000,000
The easiest way to say "you can talk to me."
002 / THE MISSION
ONE
MILLION
SIGNALS.
We don't want one million followers.
We don't want one million downloads.
We want one million people to make themselves a little easier to notice.
NOT A DATING APP. A VISUAL LANGUAGE.
ACTIVE 000078
003 / THE OBJECT
IT LOOKS
GOOD.
THAT'S THE POINT.
A vintage-wash, boxy sweatshirt built
to exist somewhere between old-school
streetwear and modern uniform.
The signal is there, but it doesn't
have to shout.
FIT
BOXED
WASH
VINTAGE
LANGUAGE
VISUAL
STATUS
ACTIVE
THE SIGNAL PHILOSOPHY
STOP
WAITING
TO BE NOTICED.
The world is full of people waiting for someone else to make the first move. THE SIGNAL changes that equation. It gives you a way to say you're open without saying anything.
004 / HOW IT WORKS
THREE STEPS.
NO APP.
01
WEAR IT.
Put on THE SIGNAL and go about your day. Nothing else required.
02
SOMEONE SEES IT.
They understand the visual language. You're open to being approached.
03
THEY TALK.
That's it. No swipe. No match. No notification. Just two people in the same physical world.
005 / THE NETWORK
THE SIGNAL
IS
LIVE.
● NETWORK ACTIVE
78 SIGNALS DETECTED
78 SIGNALS DETECTED
LONDON
BRIGHTON
NEW YORK
TORONTO
SIGNAL
NETWORK
ACTIVE
NETWORK
ACTIVE
006 / FIELD REPORTS
THINGS
PEOPLE
NOTICE.
SIGNAL / 002
"Someone actually came over and asked me what THE SIGNAL was."
BRIGHTON / 18:12
SIGNAL / 003
"No app. No swiping. We just started talking."
NEW YORK / 23:06
THE NETWORK IS GROWING
MAKE YOURSELF
VISIBLE.
One million people. One million signals. One very different way of meeting the world.
The Signal // FAQ
Everything you need to know.
The Rules
THE SIGNAL is a signal. Not a contract.
Wearing THE SIGNAL means you're signalling that you're single
and open to being approached.
It does not mean you're agreeing to speak to anyone,
give anyone your details, go anywhere with anyone, or continue a conversation.
If someone says no, no means no.
If someone isn't interested, leave them alone.
Be respectful. Be normal.
Don't be a fucking creep.
THE SIGNAL is about making real-world connection easier,
not removing people's boundaries.
What does THE SIGNAL mean?
It means I'm single and open to being approached. That's it. No app. No profile. No algorithm. Just a signal.
Do I have to be wearing THE SIGNAL too?
No. That's kind of the point. One person wears THE SIGNAL. Someone else notices it.
Can I approach someone wearing THE SIGNAL?
Yes. That's what it's there for. Say hello. Start a conversation. See what happens.
Does wearing THE SIGNAL mean I'm interested in everyone?
Fuck no. It means you're open to being approached. It doesn't mean you're attracted to everyone who approaches you.
What if they're not interested?
Take the hint. Smile. Say no worries. Walk away. THE SIGNAL opens the door. It doesn't guarantee what's on the other side.
Is THE SIGNAL a dating app?
No. There are no profiles. No swiping. No matching. No fucking algorithm.
Why not just wear a badge that says I'm single?
Because we're not making a badge. We're making something you'd actually want to wear.
Does it work?
We're finding out. That's the experiment.
Can anyone wear THE SIGNAL?
Obviously. Men. Women. Aliens. Anyone single and open to being approached. THE SIGNAL doesn't give a shit.